About us
A Mum-run business of one, I dropped out of the corporate rat-race at the end of 2020 and am now enjoying finding a new balance between fulfilling my creative dreams and also being around more for my kids. My typographical designs for wall art and t-shirts are designed to inspire our littles to step into their power with kindness and positivity, and use their unique perspective to change the world.
When I first started thinking about this business venture, I knew that it needed to have real purpose built into the bones of it. As a card-carrying member of Gen-X, most apathetic of all the Gens (don't @ me - you know it's true), I wanted to create messages that would inspire and uplift our newest generations. Words to encourage our littles, who carry the weight of responsibility for building a better world than we have made.
But more than that, I also knew I needed to find a way to give back right now, to the community around us full of so many amazing, beautiful people who are helping and being helped. So I created a curated collection of designs that really speak to some concerns that are close to my heart - children's mental health, the environment, homelessness - and have committed to donating 25% of all print sales & 15% of all clothing sales from these products to our chosen charity partners.
