We were touched to read that a homeless man who begs for money has donated his days earnings to a cause that moved him (more detail below). In a world of increasing business uncertainty and tight margins we appreciate giving to cause is a non trivial decision. But if ever there was an example that everyone can afford to do something — he gave £2.56 — then this is it.
And of course if you give in a smart way you can do a good thing, feel great for doing so and benefit your business all at the same time.
The Times article stated: “For the three siblings who lost their parents to cancer within days, a nation pulled out the stops. A homeless beggar donated his day’s earnings, a family in Scotland offered a home, countless others gave a tenner in anonymity.”
One of the siblings, Luke Bennett was quoted in an article in The Guardian as saying: “My brother, sister and I are overwhelmed by the enormous support and generosity we have received from so many friends and well-wishers. Mum has appreciated all the help from close friends in supporting the family over the last three years through difficult times and it would be a huge relief to her to know this support will continue.”
If this inspires you and you’d like our help setting up your first or next Work for Good project, or are looking for ideas on causes that will resonate best with you, your customers and employees, then please get in touch and we can help.
In the meantime, below are some examples to illustrate the ways in which other companies are incorporating Work for Good in to their business practices:
“1% of every transaction made on our website will be donated to charity” — Durant
“As a team, we have agreed to give a donation to our chosen charity for each new client we work with” — Naked Ideas.
“For every Work for Good associate assignment we will pledge £500 and for every Work for Good project we will pledge 50% of profits.” — Pea Consulting